Men talk to Google not girlfriends

Study reveals many men need to get out more

Robert Jaques, vnunet.com 22 Oct 2004

Men talk to their search engines more than their girlfriends, work colleagues or even their families, research has claimed.

A poll conducted by MSN Search found that search engines are the first port of call for nearly half of men seeking advice. Family are consulted by a third, while partners are the sounding board of choice for only one in four men.

In comparison, the study into gender search patterns reveals that women still opt for more traditional advice options, with one in three rating family as their number one choice for help and information.

Women were found to be far more likely than men to rely on the internet as a first port of call for health concerns, with almost two thirds regularly using it to look up medical conditions that concern them, compared with only 41 per cent of men.

Male search vanity apparently knows no bounds. Almost a third of men admit to searching for themselves online and awarding themselves an average 80 per cent satisfaction rating for their general searching abilities. By contrast, just over one in five women have searched for their own name.

One in 12 men admitted to looking up ex-partners to uncover what they've been up to since splitting up, compared to just four per cent of women.

A typical male search query uses just two words, compared with three for women. Women are also more patient about investigating different potential routes.

While women are happy to look through six or seven results returned by a search query, men typically only refer to two or three before becoming impatient and refining their search or moving on to a new search altogether.

As a result men devote an average of just three minutes to each of the 42 searches they conduct each week, compared to the five minutes women spend on 30 searches a week.

MSN Search marketing manager Clare Bolton said: "Search services have become so central to our lives that in many cases they're being treated like trusted friends.

"Men in particular seem to be turning to them like a mate in the pub to give advice, provide entertainment and even help out in rating potential girlfriends."

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